Use Cases – For Communities and Ecosystems
As communities of distributors, buying groups, and industry associations come together to collaborate and create greater value for each other, one of the constant quests is to build advanced processes to be more efficient and achieve growth to get ahead of their competition. These buying groups and associations typically act as a medium for hundreds, if not thousands of manufacturers and distributors, including the exchange of millions of product SKUs worth of data. Their customers (be it manufacturers, retailers or distributors) expect speed, scale, and quality to be able to provide better experiences to their target audience.
With product information of millions of product SKUs being exchanged between manufacturers and distributors, buying groups can bring in a process to streamline, automate and accelerate data exchange. The absence of a system or process makes it challenging for members of buying groups in more ways than one to keep pace with customer and market demands. Some of these challenges include.
As data highways between manufacturers and distributors, most communities struggle with the sheer volume of data. The lack of a centralized repository for data leads to a chaotic process, as manufacturers, distributors, or both land up manually transforming product data to the required formats.
Manual processes mean that customers of buying groups spend more time preparing rich content for required channels. Inadvertently, this leads to a lag in processing data and delayed time-to-market.
Ever Evolving Data
Customers of buying groups find it equally hard to stay abreast with the most recent and relevant versions of product data. This inconsistency in product data harms manufacturers, with different versions of their products doing the rounds, and harms distributors, as their target audience may risk encountering.
With product data changing multiple hands; errors, inconsistency and incompleteness creeps into the pipeline. This eventually hampers product experience, leading to manufacturers and distributors having poor experiences with buying groups.
Many To One And One To Many
Receiving product data from multiple manufacturers, aggregating data and dissipating them as per the required template and format of a particular channel is one of the biggest challenges of buying groups.
How to eliminate the void of process or platform to enable every member to leverage the power of the community? Data is power, and a robust product data management system can accelerate access and efficient usage.
Blue Meteor DataXchange allows buying groups to accelerate digital transformation by providing them with a cloud-based, turnkey platform that enables the exchange of rich product content between stakeholders.
The platform allows members of buying groups to leverage a standardized template for product information to accelerate and simplify data exchange.
The highly secure and structured platform ensures that distributors can only view content authorized by manufacturers and cannot view information regarding other distributors.
Similarly, manufacturers are only able to view the content related to their company.
Manufacturers gain complete control of product control quality, and distributors gain access to rich product content without redundancy.
Driven by automation, designed to increase product content availability, and highly secure, Blue Meteor DataXchange allows buying groups and their members to:
Accelerate data exchange, with enhanced availability.
Empower buying members with better product content.
Reduce costs and manual efforts.
Drive conversion and increase sales.