Use Cases – For Manufacturers
Manufacturers often struggle to implement digital transformation strategies owing to the complexity of integrating new distributors and managing large product catalogs. They find it hard to maintain data accuracy, quality, and timely product content flow to meet the requirements of modern multi-channel and omnichannel customers.
These are some of the key challenges that a typical manufacturer would face when initiating digital transformation.
New Product Information
The pressure to bring a new product to market quickly can be intense. However, launching a product too soon can result in poor quality or incomplete product features. The challenge here is to strike a balance between speed and quality to ensure a successful launch.
Inadequate Product Information
Without a PIM system, it can be challenging to manage and maintain all of the product information in one central location. This can lead to incomplete or inaccurate product information that can negatively impact customer experience and sales. Arising due to unorganized process of gathering and storing all the necessary product information in a structured and consistent format.
With the growth in online, offline and distribution channels it can be difficult to manage and maintain product information across multiple channels. Manual data data entry and publishing can be time-consuming and error-prone.
Manufacturers usually work within an ecosystem of thousands of distributors. Manually onboarding these distributors is time-consuming, prone to errors, and effort-intensive.
Product Catalog Creation and Updates
Manufacturers deal with an ever-changing product data lifecycle. New products are added, old products are removed or updated, and all this information should be forever up-to-date, and interoperable to sell across channels.
The absence of a “single source of truth” for the product portfolio leads to inconsistent and/or inaccurate product data being distributed across channels.
Omnichannel/Multichannel Buyer Journeys
Shoppers use a complex network of shopping options which usually involves more than one channel. Without a unified product data strategy, manufacturers find it hard to offer a consistent experience across these channels to fulfill customer expectations.
Product Catalog Distribution
When handled manually, distributing catalogs across channels is time-consuming.
As a leading cloud-native solution for complex data management, Blue Meteor Product Content Cloud (PCC) gives manufacturers end-to-end control over the product data lifecycle.
With all this speed and agility, manufacturers can ensure consistent, comprehensive, and always up-to-date product information across channels. This allows them to: