DSG Technology Leader Panel – Modernizing Your eCommerce
The DSG Technology Leader Panel on “Modernizing Your eCommerce” took place on July 19, 2023, featuring Pratik Chakraborty, CTO of Bluemeteor, along with Kristen Thom from White Cup and Dave Bent from ECI Software Solutions.
Pratik discussed the shift from older eCommerce platforms to modern solutions particularly emphasizing the role of modern Product Information Management (PIM) solutions. He highlighted how supplier product data onboarding has improved, thanks to better ERP integration. This means information flows more smoothly, leading to more accurate inventory status and greater efficiency for businesses.
As product data has become more complex, modern platforms now include tools for easier data management, like integration attribution and analytics. Pratik also talked about how artificial intelligence helps enhance customer experiences with personalized product recommendations.
Overall, the panel shared important insights on the need to modernize eCommerce platforms, with Pratik highlighting how these changes, driven by PIM, help businesses connect better with their customers. Stay tuned for more discussions on how eCommerce can improve for your organization!