Product content onboarding: Wholesale industrial component distributors face relentless pressure to expand their market share. A multinational trading conglomerate realized they needed a better way of onboarding complex product content to improve their sales turnover.

Operating across the UK, EU, and Asia Pacific, their portfolio of 500,000+ products – spanning categories such as automation and engineering tools, electronic components, industrial control systems, and consumable goods – demanded meticulous attention to detail.

They required a scalable solution to transform their management of rich product data, which would accelerate time to market, fulfill customer expectations, and drive omnichannel sales.

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The Challenge

The challenges our client faced were multifaceted:

Gathering precise product information from numerous manufacturing partners with diverse portfolios is a daunting task without the right tools and systems in place. They have hundreds of manufacturing partners, each with large and complex product portfolios, and extensive variations of each product.

Routine product content updates from manufacturers and suppliers, coupled with regional variations in units of measurement, further complicated their product information management. Ensuring that accurate product information is made available to end customers at all times proved to be tedious and effort intensive.

Crucially, ingesting and integrating product content from disparate systems was their most formidable challenge and pain point. Onboarding data from new supply chain partners was extremely complicated and marred by constant delays.

The factors stated above hindered our client’s ability to maintain consistent, accurate, and engaging product content to their millions of customers worldwide.

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The Blue Meteor Solution

Enter Blue Meteor DataBridge, our AI-enabled cloud-native content syndication platform. By implementing DataBridge, our client discovered a seamless, business-user-friendly solution that targeted their specific product content requirements.

DataBridge automated the sharing, onboarding, and syndication of rich product information throughout the entire product content lifecycle, offering the following benefits in the process:

Seamless Onboarding:

The systems used by their channel partners were seamlessly integrated with DataBridge. This automated and sped up the onboarding of rich product content from multiple sources in various formats.

Efficient Product Data Updates:

DataBridge automated and improved the process of updating product information across the client’s omnichannel presence, ensuring accuracy and consistency in line with existing regulations.

Accelerated Time-to-Market:

DataBridge’s automation capabilities also identified and plugged gaps in their legacy product information management. The client can now bring their diverse range of products to market faster than ever before.

Enhanced Customer Experiences:

Their customers now have access to comprehensive, compelling, and accurate product content across all channels, all the time. This helps foster trust and satisfaction.

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The Business Impact

By adopting DataBridge, the client witnessed transformative outcomes. Rapid onboarding of omnichannel product content has become the norm. They’ve seen a 50% boost in onboarding speed, while also improving the quality of product information.

The automation of tasks like data classification, attribute gathering, standardization, normalization, content loading, and product onboarding, has paved the way for operational scalability.

By launching an array of products from a growing number of manufacturing partners, they achieved significant time and cost savings. Reduced time to market and heightened customer engagement are the true cornerstones of this success story.

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Conclusion

This case study is testament to how innovative solutions can help overcome immensely complex challenges.

The client’s strategic integration of DataBridge resolved their immediate hurdles and positioned them as leaders in efficient product content onboarding.

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