Infor to eCommerce Product Data Synchronization: A Complete Guide for Distributors

As digital commerce accelerates, product data has become a competitive asset. Today’s buyers expect accurate information, consistent pricing, channel-ready content, and real-time inventory visibility. Many distributors run their operations on Infor ERP. Problems arise since Infor ERP data is pushed beyond its core purpose to power modern eCommerce experiences. Infor ERP-to-eCommerce product information is no longer a technical exercise. It has instead evolved into a strategic capability, one that transforms ERP data into usable, commerce-ready product content for digital channels. This blog explains what Infor to eCommerce product data synchronization really means, highlights the common distributor challenges, and shows how organizations manage product data in practice.

What is Infor to eCommerce Product Synchronization?

Infor ERP to Digital Commerce Product content synchronization is the automated transfer of master information, pricing, and inventory from Infor ERP into eCommerce platforms.

In its simplest form, synchronization automates what was once manual data handling. In other words, changes made in Infor flow automatically into downstream commercial platforms, while maintaining operational consistency.

That said, simply moving product content is not enough for digital readiness.

ERP platforms are designed for transactions and fulfillment, not for managing the product content required by digital commerce. Synchronization determines where data flows, not whether it is fit for market use.

What are the real challenges that arise?

Many distributors focus on solving the ERP-to-e-commerce synchronization. However, the real challenge is much broader and more strategic.

Product data has multiple origins:

• Suppliers contributing inconsistent product data and incomplete attributes
• ERP systems optimize process efficiency, not product data experience.
• Regulatory, unit, and language differences drive regional complexity.
• Platform-specific demands across websites, marketplaces, and sales enablement tools

However, the challenge is not moving data out of ERP systems. It is shaping that data into clear, complete, commerce-ready product information.

When teams address this properly, they achieve accurate operations, faster launches, and lasting buyer trust.

What is the difference between Integration and Product Data Management?

Integration tools and product data management are frequently conflated, even though their responsibilities are fundamentally different.

ERP Integration

• Enables data movement across systems
• Ensures consistent field mapping
• Connects systems at a technical level

Product Data Management

• Manages data accuracy, consistency, and completeness
• Allows expansion across regions, platforms, and product catalogs
• Formats content according to channel-specific requirements

This distinction matters. It defines Bluemeteor Product Content Cloud’s positioning by shifting product experience ownership away from ERP limitations and back to the distributor.

How a Scalable Infor to eCommerce Product Data Synchronization Framework Works

Modern technology introduces a governance layer between Infor ERP and eCommerce systems.

1) Source from Infor ERP
Infor ERP serves as the system of records for core operational data.

2) Apply Governance and Enrichment
Product teams prepare product data before it is used.

3) Channel Readiness
Product data is tailored to suit the needs of each platform’s structure, taxonomy, and data requirements.

4) Syndicate with Confidence
Distributors continuously deliver only validated product data downstream without sacrificing speed.

Why Product Data Governance Is Non-Negotiable

Synchronization scales problems without proper governance. Strong product data governance enables:

• Aligned attribute definitions across suppliers
• Validation of product data before it reaches buyers
• Structured change management
• Assigned ownership of product information

As a result, distributors achieve reliable operations, faster market launches, and stronger buyer trust, not just cleaner product data feeds.

Why Product Data Is an Executive Concern

As operations scale, a weak product content strategy exposes the business to real risk:

• Loss of revenue creates incomplete product listings
• Slow market entry allows competitors to capture buyers first
• Inconsistent data erodes buyer trust
• Manual intervention and expansion to other channels get stalled

These are risks for businesses, not just technical inconveniences. Businesses that invest in product data as an enterprise capability consistently outpace those that approach sync as an IT task.

What to Look for in an Infor to eCommerce Product Data Synchronization Solution

Distributors should look past simple integrations and prioritize platforms that deliver:

• In-built validation and enrichment automation
• Certified integrations for Infor ERP across regions
• Continuous synchronization
• Support for multi-platform syndication
• Scalability across channels without quality loss

Concluding Thoughts

Product data synchronization connects systems, whereas governance connects outcomes. Digital growth comes from governed, channel-ready product data, not raw ERP data. Leading distributors own the product experience.

Distributors that take enterprise ownership of product information move beyond basic integration. Sustainable digital growth begins there.